Avancerad sökning

Visar resultat 6 - 10 av 49 uppsatser som matchar ovanstående sökkriterier.

  1. 6. Red Bull, mer än bara ett varumärke : En kvantitativ enkätstudie av konsumenters inställningar till varumärket Red Bull

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Martin Bråtman; Linus Grötting; [2022]
    Nyckelord :Red Bull; marknadsföring; varumärkesarbete; influencers.;

    Sammanfattning : Den österrikiske entreprenören Dietrich Mateschitz grundade 1983 Red Bull tillsammans med thailändska investeraren Chaleo Yoovidhya. 38 år senare sålde Red Bull uppskattningsvis 9,8 miljarder burkar årligen. LÄS MER

  3. 7. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Xinying Li; Felix Fagergren; [2022]
    Nyckelord :social media; influencer marketing; categorization; performance measurement; optimization;

    Sammanfattning : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. LÄS MER

  4. 8. Is it worth it? Let me work it (digitally). An exploratory qualitative study on how organisations can facilitate digital teamwork through organisational culture.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sanjidah Ahmed; Angélica Jiménez Méndez; [2021]
    Nyckelord :Digital teamwork; Social events; Check-ins; Organisational culture; Communication;

    Sammanfattning : During the Covid-19 pandemic, companies were forced to accelerate the adoption of digital work. Research performed during the pandemic identified organisational culture as an important factor to facilitate digital teamwork, yet there is little research on how to apply these concepts in practice. LÄS MER

  5. 9. Employee Motivation in the Event of Unexpected Change : The roles of time and uncertainty in employees’ adaptability to change

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Robin Vipp Oskarsson; Hampus Johansson; [2021]
    Nyckelord :Employee Motivation; Work from home; Long-term adaptation; Time; Outcome uncertainty; Change process; Covid-19;

    Sammanfattning : The Covid-19 pandemic has made a major impact on organizations around the world since the outburst at the beginning of 2020. This has led the organization to let their employees work remotely from home. This situation has brought challenges for the employees which in turn have been forced to adapt to a new working environment. LÄS MER

  7. 10. Annonser som lockar; Vad är effektivt? : En experimentell studie ur ett företagsperspektiv

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nathalie Tran; Lovisa Andreasson; Alexandra Boman; [2020]
    Nyckelord :A B-test; Ads; Advertisement; Beauty industry; CRM; Digital marketing; E-CRM; E-commerce; E-commerce retailer; Facebook Ads Manager; Marketing campaign; Marketing communication; A B-test; Annons; CRM; Digital marknadsföring; E-CRM; E-handel; Ehandelsåterförsäljare; Facebook Ads Manager; Kampanj; Marknadskommunikation; Skönhetsbranschen;

    Sammanfattning : Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. LÄS MER