Sökning: "Brand Accessibility"

Visar resultat 1 - 5 av 45 uppsatser innehållade orden Brand Accessibility.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Smedmark; Karin Forslund; [2023]
    Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

  3. 2. Motiv bakom spårvägssatsningen i Lund

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Hugo Jakobsson; [2023]
    Nyckelord :Tramway; transport planning; accessibility; place identity; place branding; growth; and sustainable development; Spårväg; transportplanering; tillgänglighet; platsidentitet; platsmarknadsföring; tillväxt och hållbar utveckling;

    Sammanfattning : Denna studie har undersökt spårvägsprojektet i Lund utifrån fokuset platsmarknadsföring, tillgänglighet, tillväxt och hållbar utveckling. Den har även fokuserat på motiven bakom spårvägen. Studien gör detta genom en kvalitativ forskningsmetod, där en textanalys har utförts av Lunds kommuns planeringsdokument. LÄS MER

  4. 3. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Nyckelord :Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Sammanfattning : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. LÄS MER

  5. 4. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Aline Smeeckaert; Baptiste Martin; [2022]
    Nyckelord :Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Sammanfattning : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. LÄS MER

  7. 5. Increasing Brand Accessibility Without Compromising Brand Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
    Nyckelord :Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

    Sammanfattning : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. LÄS MER