Sökning: "Branding building"

Visar resultat 21 - 25 av 233 uppsatser innehållade orden Branding building.

  1. 21. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Maja Ahlberg; [2023]
    Nyckelord :Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

    Sammanfattning : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. LÄS MER

  3. 22. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Niklas Löfgren; Axel Wieslander; [2022-08-04]
    Nyckelord :Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

    Sammanfattning : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. LÄS MER

  4. 23. Internt varumärkesbyggande i ideella idrottsföreningar : En kvalitativ studie om hur ideella idrottsföreningar influeras av strategier kring internt varumärkesbyggande

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Anton Ignatius; Oskar Bergsman; [2022]
    Nyckelord :Internal brand building; communication; motivation; values; nonprofit work; non-profit sport clubs; payment; Internt varumärkesbyggande; kommunikation; motivation; värderingar; ideellt arbete; ideell idrottsförening; arvode;

    Sammanfattning : Inledning - Idrottens ideella föreningar är en av de viktigaste samhällsnyttorna i Sverige. Dessa är beroende av ideell arbetskraft, kraft som har en nedåtgående trend. LÄS MER

  5. 24. Attracting and retaining talent : A qualitative study about Talent Management within the knowledge-intensive organizations in Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kate Smirnova; [2022]
    Nyckelord :Talent management; talent; attracting talent; retaining talent; organizational culture; Swedish context; human resource management;

    Sammanfattning : Although Talent Management is an area of research that has captured the attention of many as organizations around the world compete for talent, it is a relatively new area of research. Sweden is a country where the shortage of skilled workforce is significant and demand is high, especially in the knowledge-intensive industry. LÄS MER

  7. 25. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Luyao Wang; Jonas Lundquist; [2022]
    Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER