Sökning: "Consumer Decision Making Style"

Hittade 4 uppsatser innehållade orden Consumer Decision Making Style.

1. 1. Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Isabelle Rutgerson; Jessica Alm; Hampus Liljhagen; [2020]
   Nyckelord :First-time buyer; high involvement product; marketing; consumer behavior; buying behavior; consumer decision process; search for information; evaluation; decision making style; involvement; product knowledge; knowledge uncertainty; choice uncertainty; Förstagångsköpare; högengagemangsprodukt; marknadsföring; konsumentbeteende; köpbeteende; köpbeslutsprocessen; informationssökning; utvärdering; beslutsfattarstil; engagemang; produktkunskap; kunskapsosäkerhet; alternativosäkerhet;

   Sammanfattning : The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. LÄS MER

3. 2. Teknik i klädesbutik : Upplagt för kritik eller snillerikt?

   Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Linnéa Nylén; Mathias Olsson; [2017]
   Nyckelord :Selfservice technology SST ; consumer decision making style CDMS ; technology readiness TR ; Självserviceteknologi SST ; Shoppingstil; CDMS ; Teknikmognad TR ;

   Sammanfattning : Bakgrund Klädesbranschen står inför nya möjligheter i form självserviceteknologi (SST). Ett flertal butiker har redan börjat använda olika typer av teknologiska lösningar. Det verkar dock finnas meningsskillnader angående om det är en god idé att införa SST i alla typer av butiker. LÄS MER

4. 3. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
   Nyckelord :Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

   Sammanfattning : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. LÄS MER

5. 4. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Warangkhana Pakdeejirakul; Micheal Agosi; [2013]
   Nyckelord :Consumer Behavior and Decision-Making; Consumer Decision Making Style; Product Involvement; Sweden and Generation Y;

   Sammanfattning : Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions  How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products?  To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. LÄS MER