Sökning: "Consumer-based"

Visar resultat 1 - 5 av 57 uppsatser innehållade ordet Consumer-based.

1. 1. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Syeda Saana Hashmi; Fatima Khan; [2023]
   Nyckelord :Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

   Sammanfattning : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. LÄS MER

3. 2. Vilka är spelreglerna utanför plan för fotbollsklubbar, när supportrarna agerar domare? : En jämförande studie av vilka faktorer som utgör det supporterbaserade varumärkesvärdet i stads - och landsbygdsklubbar

   Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

   Författare :Josefine Johansson; [2023]
   Nyckelord :Brand Equity; consumer-based brand equity CBBE ; soccer club; sport brands; branding; supporter loyalty; Varumärkeskapital; konsument baserad varumärkeskapital; fotbollsklubb; sportvarumärke; varumärkesbyggande; supporterlojalitet;

   Sammanfattning : Fotbollssupportrar återkommer till en klubbs matcher även om de senaste resultaten har varit dåliga. Referensgrupper har visat sig kunnat påverka supporterlojaliteten som vidare påverkar ett varumärkes supporterbaserade kapital. LÄS MER

4. 3. Hellre medveten än hållbar? : En kvalitativ studie kring spårbarhet inom mode- och textilindustrin utifrån svensk samtida konsumtionskultur.

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Emma Derwinger; Johanna Boman; [2023]
   Nyckelord :Traceability; fashion- and textile industry; sustainability; consumer; production; consumption; CSR; CNSR; political consumption.; Cultural Sciences;

   Sammanfattning : This bachelor’s thesis is written by Emma Derwinger and Johanna Boman (2023), Division of Fashion Science Studies, Lund University. The study titled “Hellre medveten än hållbar?” aims to analyze and understand the use of traceability within the fashion- and textile industry and how relevant this tool of awareness is for consumers today. LÄS MER

5. 4. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

7. 5. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Christina Maria Iliadou; Mariann Ebrahim; [2022]
   Nyckelord :external design; marketing; marketing lead; design lead; co-branding; collaboration patterns; innovation; brand consistency; star-based designer.; extern design; marknadsföring; marketing lead; design lead; co-branding samarbetsmönster; innovation; varumärkeskonsistens; stjärndesigner;

   Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER