Sökning: "Consumer-based"

Visar resultat 1 - 5 av 42 uppsatser innehållade ordet Consumer-based.

  1. 1. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Antoine Marquot; Carolin Meyer; [2019]
    Nyckelord :Vegan; consumer-based marketing; green marketing; sequential exploratory strategy research;

    Sammanfattning : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. LÄS MER

  2. 2. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Teodor Dahl; David Fridh; [2019]
    Nyckelord :Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

    Sammanfattning : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. LÄS MER

  3. 3. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

    Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Bengtsson Alex; Sundquist Fanny; [2019]
    Nyckelord :Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

    Sammanfattning : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. LÄS MER

  4. 4. Lyxvarumärken möter sociala medier : En kvalitativ studie om sociala mediers påverkan på lyxvarumärkens varumärkeskapital

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Linus Bolander; Daniel Erkas; [2019]
    Nyckelord :Brand equity; brand; social media; luxury brands; eWOM; Varumärkeskapital; varumärke; social media; lyxvarumärken; eWOM;

    Sammanfattning : Sociala medier, som ingår i Web 2.0, används idag av företag och organisationer i stor utsträckning för att exponera sina varumärken och förvalta eller skapa relationer med både befintliga och potentiella konsumenter. LÄS MER

  5. 5. Klimatpåverkan från privat och offentlig konsumtion i Kungsbacka kommun

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Julia Nordström; [2018]
    Nyckelord :konsumtionsbaserade utsläpp; offentlig konsumtion; privat konsumtion; beräkningsmodeller; input-output analys; klimatstrategi; kommunalt klimatarbete; Earth and Environmental Sciences;

    Sammanfattning : In recent years, it has become increasingly recognized that the traditional production-based methods for calculations of greenhouse gas emissions have shortcomings. This is justified by the fact that such inventories only include emissions that occur within a particular geographical area. LÄS MER