Sökning: "Personal Selling on internet thesis"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Personal Selling on internet thesis.

  1. 1. Handen i kakburken - En studie om samtycke kring webbkakor

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Manda Svärd; [2022]
    Nyckelord :Dataskydd; GDPR; cookies; samtycke; CCPA; CPRA; Law and Political Science;

    Sammanfattning : As the use of Internet has increased, services have been digitized, browsers have become smarter and user mapping has become more common, greater transparency is required regarding how personal data is processed online. Profiling and mapping users through cookies are two things that the ad tech industry makes big money on and due to an unawareness of how invasive that industry is, personal data flows freely and constitutes an infringement of people´s right to privacy. LÄS MER

  3. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Nyckelord :Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Sammanfattning : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. LÄS MER

  4. 3. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    Magister-uppsats, Institutionen för teknik och samhälle

    Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
    Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

  5. 4. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Mohammad Arshad Sheikh; [2009]
    Nyckelord :marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Sammanfattning : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. LÄS MER

  7. 5. E-commerce : A study on women's online purchasing behavior

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Malin Eliasson; Johanna Holkko Lafourcade; Senida Smajovic; [2009]
    Nyckelord :E-commerce; women; online purchasing behavior; online shopping; Internet shopping; E-handel; kvinnor; Internet köpbeteende; Internet handel;

    Sammanfattning : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. LÄS MER