Sökning: "Post-feminism"

Visar resultat 6 - 10 av 19 uppsatser innehållade ordet Post-feminism.

1. 6. How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication

   Magister-uppsats,

   Författare :Chiara Savorelli; Victoria Cassola; [2021]
   Nyckelord :sustainable fashion; body positivity; body inclusivity; H M; multimodal critical discourse analysis; health communication; class discourse analysis;

   Sammanfattning : This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. LÄS MER

3. 7. Love yourself – men hur? En kvalitativ studie av svenska skönhetsföretags framställning av femvertising

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Emma Broberg; [2020]
   Nyckelord :;

   Sammanfattning : Syftet med denna studie var att undersöka hur de svenska skönhetsföretagen CAIA Cosmetics, Rebecca Stella Beauty, Indy beauty och Viva La Diva använder sig av budskap som hyllar kvinnor på sina webbsidor. Denna typ av budskap kallas för femvertising och definieras som ”marknadsföring vilken använder sig av olika budskap om att stärka kvinnor och bryter mot stereotypa framställningar av kvinnor” (Åkestam et al. LÄS MER

4. 8. Flyga högt och falla fritt : Feminism och postfeminism i Erica Jongs Rädd att flyga och Tone Schunnessons Tripprapporter

   Kandidat-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Lina Grundberg; [2019]
   Nyckelord :Fear of flying; Trip Reports; Erica Jong; Tone Schunnesson; generation; feminism; second-wave feminism; third-wave feminism; post-feminism; Toril Moi; Simone de Beavouir; lived experience; the body as a situation; gender; norms.;

   Sammanfattning : This comparative essay discusses feminist and post-feminist concepts in the novels Fear of Flying by Erica Jong (1973) and Trip Reports by Tone Schunnesson (2016) from a generational perspective. The term feminism embraces both second-wave and third-wave feminism, while the term post-feminism represents the contradictions between and within the two. LÄS MER

5. 9. "This team wins, everyone wins" A critical analysis of femvertising techniques and mediated discourses in Nike advertisements featuring the US Women’s National Soccer Team during World Cup year 2019

   Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Hanna Terry; [2019]
   Nyckelord :Gender roles; Media; Feminism; Post-feminism; Femvertising; Discourse; Soccer; Nike;

   Sammanfattning : Nike has long been considered in the sports and advertising world as being a “champion” for women’s empowerment. Since their shift towards female-centred marketing for their sub-brand in 1987, Nike has been at the forefront of women-specific sports products and advertising, and has received many accolades for their female-centred advertising messages (Flynn, 2015). LÄS MER

7. 10. Från oövervinnelig till oigenkännlig : En komparativ genusstudie av hur Irene Adler porträtteras I Arthur Conan Doyles ”A Scandal in Bohemia” och BBC:s adaption ”A Scandal in Belgravia”

   Kandidat-uppsats, Karlstads universitet/Institutionen för språk, litteratur och interkultur (from 2013)

   Författare :Marlene Lindberg; [2019]
   Nyckelord :Irene Adler; Sherlock Holmes; Arthur Conan Doyle; gender theory; adaptation; male gaze; stereotype; post feminism; Irene Adler; Sherlock Holmes; Arthur Conan Doyle; genusteori; adaption; manlig blick; stereotyp; postfeminism;

   Sammanfattning : Abstract The great detective Sherlock Holmes casts a long shadow on the previous research on the short stories by Sir Arthur Conan Doyle, where Mr. Holmes has been given the main attention. On the periphery, however, a woman named Irene Adler is recognizable. LÄS MER