Sökning: "Retail Clothing Industry"

Visar resultat 21 - 25 av 67 uppsatser innehållade orden Retail Clothing Industry.

  1. 21. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Nyckelord :Showrooming; Customer Experience; In-store Experience; Decision Making;

    Sammanfattning : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. LÄS MER

  3. 22. Investeringar för en digital framtid : En kvalitativ fallstudie av företag inom detaljhandelns arbete med investeringar i AI-teknik

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Rina Rosengren Bouius; Olov Wicklund Lindroth; [2020]
    Nyckelord :Artificial Intelligence; digitizing; retail; clothing; IT-investment; Stakeholder Theory; Resource Dependency Theory; Artificiell intelligens; digitalisering; detaljhandel; konfektion; IT-investering; Stakeholder Theory; Resursberoende-teorin.;

    Sammanfattning : The purpose of this study is to in depth examine how two companies in retail business work with investments in AI and similar technology and to investigate what role these investments had for the two companies. Retail plays an important role in the Swedish economy and accounts for one tenth of Sweden's GDP. LÄS MER

  4. 23. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
    Nyckelord :Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

    Sammanfattning : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. LÄS MER

  5. 24. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER

  7. 25. Det fygitala intåget : En kvalitativ studie om hur olika företag i klädbranschen kan implementera fygital i sitt arbete

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Albertsson; Fanny Wallin; Mikaela Westerlund; [2019]
    Nyckelord :Physical channels; digital channels; phygital; experience world; marketing perspective; sales perspective; Fysiska kanaler; digitala kanaler; fygital; upplevelsevärlden; marknadsföringsperspektiv; försäljningsperspektiv;

    Sammanfattning : Examensarbete, Programmet för Inredning- och butikskommunikation, Ekonomihögskolan Kalmar, Linnéuniveristetet. 2FE77E. VT19. LÄS MER