Sökning: "Retail Clothing Industry"

Visar resultat 6 - 10 av 67 uppsatser innehållade orden Retail Clothing Industry.

  1. 6. Used Clothing Acquisition for Reuse : A case study on take-back schemes of used children’s clothing

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Julia Lidell; Anna Jonsson; [2022]
    Nyckelord :Acquisition; Reuse; Children’s clothing; Take-back scheme; Fashion retail;

    Sammanfattning : Background - In the attempt to affect environmental impacts and increase circularity in the fashion industry, several new business models are emerging. Take-back scheme is one strategy that is implemented as a part of the second-hand business model by fashion retailers, where reuse is the central goal. LÄS MER

  3. 7. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Fahmo Mohamed Issak; Ghina Jamaleddine; [2022]
    Nyckelord :Virtual clothing; Virtual fitting; Extended reality XR ; Augmented reality AR ; Covid-19;

    Sammanfattning : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). LÄS MER

  4. 8. Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

    Master-uppsats, KTH/Matematik (Avd.)

    Författare :Niklas Renström; [2022]
    Nyckelord :Recommendation System; Session Based; E-Commerce; Clothes; Children s Fashion; Machine Learning; RNN; LSTM; GRU; STAMP; Rekommendationssystem; Sessionsbaserad; E-handel; Kläder; Barnmode; Maskininlärning; Återkopplande Neurala Nätverk;

    Sammanfattning : The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. LÄS MER

  5. 9. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Dam; [2022]
    Nyckelord :Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Sammanfattning : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. LÄS MER

  7. 10. Miljömärkningar inom klädindustrin : En undersökning om kvinnliga modekonsumentens uppfattning av miljömärkningar inom klädindustrin

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sofia Ehrnberg; Sandra Campos; Jennifer Sjökvist; [2021]
    Nyckelord :Greenwashing; consumer awareness; non-certified environmental labels; certified environmental labels; green marketing; sustainability; reliability; Greenwashing; konsumentmedvetenhet; icke-certifierade miljömärkningar; certifierade miljömärkningar; grön marknadsföring; hållbarhet; pålitlighet;

    Sammanfattning : Syftet med den här studien är att undersöka kvinnliga modeintresserade konsumenters medvetenhet kring greenwashing i relation till miljömärkningar inom klädindustrin. Vidare syftar studien till att undersöka hur kvinnliga modeintresserade konsumenter uppfattar ett plaggs hållbarhet utifrån miljömärkningar inom klädindustrin. LÄS MER