Sökning: "Value-based selling"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Value-based selling.

  1. 1. Value based selling : Key value drivers for SMEs within the steel industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Simon Anderson; Markus Johannisson; [2022]
    Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

  2. 2. Hur verkligt är det verkliga värdet? : En studie om svenska börsnoterade fastighetsbolags värdering av förvaltningsfastigheter

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexander Sollén; Simon Lid; [2022]
    Nyckelord :Fair value; reliability; IFRS 13; IAS40; investment property; unrealized gains; realized gains; Verkligt värde; tillförlitlighet; IFRS13; IAS40; förvaltningsfastighet; realiserade värdeförändringar; orealiserade värdeförändringar;

    Sammanfattning : ABSTRACT Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors:  Simon Lid   1997-02-27, Alexander Sollén   1997-08-09                                                                                                                                                                        Title: How fair is the fair value? Supervisor: Oksana Feicher Keywords: Fair value, reliability, IFRS 13, IAS40, investment property, unrealized gains, realized gains  Research questions: How accurate is the fair value correlation to the actual selling price? Does unrealized gains and losses correlate with the profits?  Purpose: The purpose of the study is to examine how reliable the fair value of investment property is in Swedish public companies, and how the valuations affect the profits.   Method: In order to answer the research questions of the study a quantitative research method was applied using data from the company’s financial reports during the years of 2005 through 2020. LÄS MER

  3. 3. Värdebaserade affärsmodeller för IT-tjänsteleverantörer : Ett ramverk för transformationen

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Oliver Eriksson; Martin Lantz; [2021]
    Nyckelord :Value-based business model; Value-based selling; Value-based pricing; Organisational change; IT-industry; Värdebaserad Affärsmodell; Värdebaserad Försäljning; Värdebaserad Prissättning; Organisationell Förändring; IT-branschen;

    Sammanfattning : Purpose – The purpose of the study is to explore and identify activities that contributes to the abilities that are necessary in order to enable the transformation towards a value-based business model. The purpose will be answered through the development of a transformation framework that can guide organisations and aid in order to succeed with the transformation process. LÄS MER

  4. 4. How Market Intelligence Helps With Pricing : A qualitative study on Systemair Group

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Aryan Singh; Omar Eyad; Shaheen Mohammad; [2021]
    Nyckelord :Digitalization; Business Intelligence BI ; Market Intelligence MI ; Competitive Intelligence CI ; Pricing; Decision Making; Dynamic Pricing Model; Price Authority;

    Sammanfattning : ABSTRACT Date:  2021-06-03 Level:  Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aryan Singh   Omar Eyad  Shaheen Mohammad  Title:  How Market Intelligence Helps With Pricing Tutor:  Ali Farashah Keywords: Digitalization, Business Intelligence (BI), Market Intelligence (MI), Competitive Intelligence (CI), Pricing, Decision Making, Dynamic Pricing Model, Price Authority Research Question: How does MI help in pricing decisions of the European market in Systemair Purpose: The purpose of this research is to investigate if Market Intelligence (MI) has any effect on pricing decisions within the European market in Systemair Group. Since the field of MI in pricing decisions is explorative, this study will conduct thorough interviews with the goal of getting a deep understanding of how MI can help with pricing decisions. LÄS MER

  5. 5. Barriers of Value-Based Pricing in Manufacturing Companies

    Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Mandy Ho; Siwa Alipour; [2020]
    Nyckelord :value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Sammanfattning : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. LÄS MER