Sökning: "Well-known brand"

Visar resultat 11 - 15 av 123 uppsatser innehållade orden Well-known brand.

1. 11. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
   Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER

3. 12. Hur säkrar Volvo en hållbar framtid? : En visuell retorisk analys av Volvos miljöbudskap i deras reklamfilmer

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Malin Stenlund; Magda Moen Hermansson; [2022]
   Nyckelord :Enviroment; Sustainability; Envorimental message; Message strategies; Volvo; Commersials; Visual rhetorical analysis; Miljö; Hållbarhet; Miljöbudskap; budskapsstrategier; Volvo; Reklamfilmer; Visuell retorisk analys;

   Sammanfattning : Increased environmental awareness and a desire to make environmentally friendly choices among consumers have meant that companies today feel an intense pressure to become environmentally friendly and to produce sustainable products. Especially when it comes to car companies that contribute a large part to greenhouse gas emissions. LÄS MER

4. 13. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
   Nyckelord :Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

   Sammanfattning : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. LÄS MER

5. 14. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Nyckelord :Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Sammanfattning : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. LÄS MER

7. 15. “All produktplacering är bra produktplacering, men stämmer det?” : En kvalitativ studie om hur misslyckad produktplacering påverkar ett företags varumärkesimage.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Lina Johansson; Orion Penzo; [2022]
   Nyckelord :Product placement; attitude; values; word-of-mouth and brand image.; Produktplacering; attityd; värderingar; word-of-mouth och varumärkesimage.;

   Sammanfattning : The result of the study has shown that a failed product placement does not affect a company's brand image in a negative way if the brand is well known and the consumers that take part off the product placement already has a good brand image. The study showed that if the brand is well known, their product placement only has a positive reaction to increased exposure which consequently can raise consumers' word-of-mouth (WOM) for the company. LÄS MER