Sökning: "brand avoidance"

Visar resultat 21 - 25 av 28 uppsatser innehållade orden brand avoidance.

  1. 21. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :William Johansson; Nikolay Antonov Nikolov; Johan Pehrsson; [2016]
    Nyckelord :Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management;

    Sammanfattning : As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands. While most existing literature focuses on creating strong consumer-brand relationships and fostering brand loyalty, there has only been an interest in brand avoidance in the last several years. LÄS MER

  3. 22. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Nyckelord :Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Sammanfattning : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. LÄS MER

  4. 23. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Dionne Boerwinkel; [2016]
    Nyckelord :E-commerce; culture;

    Sammanfattning : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). LÄS MER

  5. 24. E-handelns framgång : Med köpupplevelsen i fokus för ökad lönsamhet

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Sandra Olsson; Lindén Therese; [2015]
    Nyckelord :Reverse logistic; e-commerce; efficiency; avoidance; customer service; survey; omnichannel.; Returlogistik; e-handel; effektivisering; förebyggande; kundservice; enkätundersökning; omnichannel.;

    Sammanfattning : "Ginger Rogers did everything Fred Astaire did - only going backwards" Citatet används i flera litteraturer om returlogistik, detta för att ge uttryck åt den anspråkslösa betydelse returlogistik haft inom logistikvärlden, men som idag fått allt större betydelse. Uttrycket grundar sig i det rykte Fred Astaire hade, världens främste dansare. LÄS MER

  7. 25. Native Advertising - En Ulv i Fårakläder

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Stålhem; Vanna Scholander; [2014]
    Nyckelord :Native Advertising; Online Advertising; Marketing Communication; Communication Effects; Consumer Perceptions;

    Sammanfattning : Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. LÄS MER