Sökning: "cross-generational"

Visar resultat 1 - 5 av 10 uppsatser innehållade ordet cross-generational.

  1. 1. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sofia Zangrande; [2023]
    Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

  3. 2. Mötesplatsen Gamlegården en länk mellan det gamla och det nya : centrumförnyelse för ett tryggt och integrerat Näsby

    Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Kalida Åmerbilly; [2023]
    Nyckelord :centrumförnyelse;

    Sammanfattning : Kristianstads översiktsplan (ÄÖP, 2021) lyfter tre stadsbyggnadsmål: Stad för alla, attraktiv stad och grönblå stad. Utvecklingen handlar om social, ekonomisk och ekologisk hållbarhet. LÄS MER

  4. 3. Zanendaba! Exploring how Zulu traditional storytelling can contribute to better futures

    Master-uppsats, Stockholms universitet/Stockholm Resilience Centre

    Författare :Codruta Savu; [2022]
    Nyckelord :South Africa; storytelling; sustainable futures;

    Sammanfattning : Engaging with collective imaginaries to co-create positive stories about the future is suggested as a powerful tool for increasing the social-ecological resilience needed to cope with uncertainty and change. Indeed, as archaeological evidence shows, stories and storytelling about humankind and the rest of nature are as old as modern humanity. LÄS MER

  5. 4. Conservative shift or business as usual? : A cross-generational study in levels of social conservatism.

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Marcus Makovac; [2019]
    Nyckelord :Social conservatism; cross-generational; birth-cohorts; conservative stimuli;

    Sammanfattning : The aim of this paper is to study generational differences in social conservatism. The research centered around three questions. Firstly, have levels of political social conservatism increased in the youngest generation as compared to previous. LÄS MER

  7. 5. Workplace Flexibility = Employer Utility? - A cross generational study of the workforce

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Nilsson; Albin Normark; [2019]
    Nyckelord :Millennials; Workplace; Flexibility; Creativity; Satisfaction;

    Sammanfattning : One of the most discussed managerial questions of today is how to handle the fact that the millennials make up bigger portion of the workforce year by year. This generation is sometimes described as profoundly different compared to the previous ones, and it is often stated that they demand flexibility from their employers. LÄS MER