Sökning: "digital strategisk kommunikation"

Visar resultat 21 - 25 av 173 uppsatser innehållade orden digital strategisk kommunikation.

1. 21. Varför inte kommunicera digitalti en digital värld? : En kvalitativ studie av nyetablerade företagskommunikation i sociala medier.

   Kandidat-uppsats, Mittuniversitetet/Institutionen för medie- och kommunikationsvetenskap

   Författare :Clara Nygren; Caroline Olson; [2022]
   Nyckelord :Strategisk kommunikation; Sociala medier; Instagram; Digitalisering;

   Sammanfattning : Problemformulering och syfte: På grund av digitaliseringen är idag sociala medier en givendel i vardagen för miljontals människor runt om i världen. Digitaliseringen har ändrat hur människor konsumerar information och vad de väljer att konsumera, vilket innebär en förändring i hur företag når sin målgrupp. LÄS MER

3. 22. Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Karolina Boyoli; [2022]
   Nyckelord :Estonia; e-Government; e-Governance; digital literacy; digital exclusion; digital inclusion; digitalization; senior citizens; strategic communication.; Social Sciences;

   Sammanfattning : With the vast processes of digitalization and digitization taking place in many countries in the world, the small northeastern European country Estonia has managed to make incredible advancements in the field of technology and in creating a digital society. Today, the most digitized country and government in the world provides a vast majority of governmental services online, presents the most unicorns per capita in the world and is establishing digital embassies. LÄS MER

4. 23. Hur slutar berättelsen?

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Fanny Nilsson; Eleonora Bladh; [2022]
   Nyckelord :digital varumärkeskommunikation; storytelling; onlinedejting; extern kommunikation; strategisk kommunikation; Social Sciences;

   Sammanfattning : Tinder is one of the world's leading online dating platforms, and they have become known for its "Swipe right" invention. Bumble has the same founder as Tinder but focuses on challenging the rules of dating and giving women control over online dating. LÄS MER

5. 24. @channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ida Alfonsi; Hanna Nörgård; [2022]
   Nyckelord :Sense of community; Slack; co-working space; Sense of Community Theory; digital communication; face-to-face communication; Social Information Processing Theory; strategic communication; Social Sciences;

   Sammanfattning : This study aims to examine employees' perception at co-working space Hetch regarding their digital communication efforts on the computer-mediated communication platform Slack to foster a sense of community amongst the members. This topic is relevant to the field of strategic communication because understanding how to communicate on a computer-mediated platform is essential to further building a sense of community within an organization. LÄS MER

7. 25. Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Elsa Svedin; Tea Juteström; [2022]
   Nyckelord :strategic communication; emotional labour; social media; organizational culture; corporate colonization; stress; digital communication; lifeworld; Social Sciences;

   Sammanfattning : This qualitative interview study aims to investigate how working with social media affects communication practitioners’ work situations. Moreover, it explores strategies for facilitating a communicative mission that may be perceived as stressful for the individual. LÄS MER