Sökning: "impact of public relations"

Visar resultat 6 - 10 av 130 uppsatser innehållade orden impact of public relations.

1. 6. Managing Radical Change in Young Companies : Insights for Successful Transformation and Growth

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Magnus Strid; Adela Juras; Yung Yung; [2023]
   Nyckelord :Change Management; Communication; Corporate Entrepreneurship; Entrepreneurship; Growth; Innovation; Leadership; Management; Organisation; Performance; Quality; Quality Management; Radical Change Management; Startup; Young Company; Entreprenörskap; Förändringsledning; Innovation; Intraprenörskap; Kommunikation; Kvalitet; Kvalitetsledning; Ledarskap; Ledning; Ledning av radikal förändring; Organisation; Prestation; Startyp; Tillväxt; Ungt företag;

   Sammanfattning : Managing radical change is a critical undertaking for young companies aiming to achieve growth and adapt to evolving market dynamics. This research explores the strategies, models and challenges involved in navigating and implementing significant organizational changes. LÄS MER

3. 7. Defining Success: The PR Measurement Maze

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ellen Thorell; Clara Bergström; [2023]
   Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

4. 8. Strategic Spatial Planning in an Evolving Governance Structure : Decolonizing Planning in Namibia

   Master-uppsats, Blekinge Tekniska Högskola/Institutionen för fysisk planering

   Författare :Tove Söder; [2023]
   Nyckelord :Namibia; Strategic Spatial Planning SSP ; planning process; decentralization; policy implementation; post-colonial; urban sprawl; spatial planning; strategy implementation; strategy-making;

   Sammanfattning : This research explores the challenges the Namibian government faces in the planning process when implementing policies for strategic spatial planning (SSP). The study considers the entire Namibian planning process which primarily is governed top-down but has since independence adopted policies to decentralize power. LÄS MER

5. 9. Hållbar marknadskommunikation - Genuint ansvarstagande eller ett spel för galleriet? : En kritisk diskursanalys av H&M:s och Lindex:s hållbara marknadskommunikation

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Linnéa Svensson; Rina Sekiraca; [2023]
   Nyckelord :Marketing Communication; Sustainability; Fast fashion; Critical Discourse Analysis; Framing; Public Relations;

   Sammanfattning : The climate crisis that the world is facing has resulted in a generally greater awareness about how climate friendly the products that we consume are. This has led companies all over the world to develop their sustainability marketing communication in order to attract consumers. LÄS MER

7. 10. "Personer som bär på värderingar som står i diametral motsats till de europeiska idealen” - En kritisk diskursanalys av den offentliga debattens diskurs avseende kampanjen med budskapet om att socialtjänsten kidnappar muslimska barn.

   Kandidat-uppsats, Lunds universitet/Socialhögskolan

   Författare :Maja Uggla; Igor Poljutov; [2023]
   Nyckelord :critical discourse analysis; diaspora resistance; social work; othering; public debate; Social Sciences;

   Sammanfattning : An ongoing campaign has been spreading a message claiming that the Swedish government is abducting Muslim children. The campaign has been portrayed as a threat to Sweden by The Swedish Security Service. Furthermore, the campaign has been described as a threat in the Swedish public debate. LÄS MER