Sökning: "laddering interviews"

Visar resultat 6 - 10 av 13 uppsatser innehållade orden laddering interviews.

  1. 6. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Erik Grafström; [2019]
    Nyckelord :consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Sammanfattning : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. LÄS MER

  3. 7. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis

    Master-uppsats, SLU/Dept. of Economics

    Författare :Marie Palmér; Maria Humble; [2018]
    Nyckelord :Consumer behaviour; Farm animal welfare; Laddering; Means-end chain; Personal values; Point of purchase; Pork; Purchase decision;

    Sammanfattning : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. LÄS MER

  4. 8. Farmers' private savings for retirement : values behind the decision

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Louise Pettersson; Elin Ringborg; [2016]
    Nyckelord :retirement; decision-making; private savings; farmer; laddering; personal values; means-end chain;

    Sammanfattning : Self-employees in Sweden, there among farmers are not provided with any occupational pension, which means that one part of their retirement income is lacking. Therefore, they have a larger responsibility concerning their private savings for retirement in order to obtain a retirement income corresponding to the one they had during their active work period. LÄS MER

  5. 9. Farmers preferred end-values related to their use of forward contract : a means-end chain analysis

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Ricard Nyman; [2015]
    Nyckelord :Hedging; laddering interviews; means-end chain; personal value; risk management;

    Sammanfattning : Today’s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. LÄS MER

  7. 10. Means-end value assessment

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska högskolan

    Författare :Jonatan Westergren; Jonathan Hilborn; [2014]
    Nyckelord :;

    Sammanfattning : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. LÄS MER