Sökning: "mass-communication"

Visar resultat 1 - 5 av 54 uppsatser innehållade ordet mass-communication.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  3. 2. Rethinking Imaginaries: A Discussion on the Swedish Tradition of Openness, the GDPR, and the Case of Publication Certificates

    Master-uppsats, Lunds universitet/Europastudier

    Författare :Diana Stefania Grigorescu; [2023]
    Nyckelord :openness; freedom of expression; privacy; data protection; GDPR; social imaginary; ideology; utopia; Swedish Riksdag; social reality; European Studies; Social Sciences;

    Sammanfattning : Sweden has an almost three-century-long tradition of openness, whose principles are enshrined in the state’s fundamental laws. When the revolution of the Internet was in full bloom at the turn of the century, with new forms of mass communication innovating the media landscape, Sweden saw the opportunity to strengthen freedom of expression and information, as one of the main pillars of openness. LÄS MER

  4. 3. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Tilde Johansson; Ebba Martinsson; [2023]
    Nyckelord :Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

    Sammanfattning : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. LÄS MER

  5. 4. Visa din stake! : En kvantitativ bildanalys av hur kön påverkar medieutrymmet i svensk sportrapportering

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Saga Dillner; Vilma Pettersson; [2022]
    Nyckelord :Sport; gestaltning; kön; symbolik; genus;

    Sammanfattning : Denna undersökning består av en kvantitativ bildanalys. Syftet med arbetet är att ta reda på om kön påverkar medieutrymmet för män och kvinnor i Aftonbladet och expressens sportsidor. LÄS MER

  7. 5. Invasionens första vecka : En kvantitativ innehållsanalys av Rysslands invasion av Ukraina 2022 i svenska nyhetsmedier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Sara Johansson; Lydia Håkansson; [2022]
    Nyckelord :Framing; conflict; news media; mass media; quantitative content analysis;

    Sammanfattning : News journalism is a great source of information about things that happen beyond our own reality. The need to take part in news is something that is increasing during a crisis and despite the development of social media and the internet, the traditional media still fulfill a socially important function. LÄS MER