Sökning: "nation brand"

Visar resultat 11 - 15 av 96 uppsatser innehållade orden nation brand.

1. 11. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

   Master-uppsats, Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

   Författare :Kamila Marzynska; [2021]
   Nyckelord :public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

   Sammanfattning : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. LÄS MER

3. 12. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Mariia Dovbenko; [2021]
   Nyckelord :public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

   Sammanfattning : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. LÄS MER

4. 13. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Amr Ammar; [2021]
   Nyckelord :Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Sammanfattning : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. LÄS MER

5. 14. Har covid-19 påverkat Sveriges nation branding? : En kvalitativ studie om mottagarens upplevelse av Sveriges sammanlagda krishantering av covid-19 och dess påverkan på Sveriges nation branding

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Filippa Rutgersson; Sayna Oveisikian; [2021]
   Nyckelord :Covid-19; Crisis management; Crisis communication; Nation branding; Perceptions and Ideal types.; Covid-19; Krishantering; Kriskommunikation; Nation Branding; Uppfattning och Idealtyper.;

   Sammanfattning : Syfte: Syftet med denna undersökning är att bidra med ökad kunskap om forskningsfälten kriskommunikation och nation branding. Vi intresserar oss för att undersöka mottagarens upplevelse av Sveriges hantering av covid-19 och om det kan komma att förändra människors uppfattningar om Sverige som nation och varumärke. LÄS MER

7. 15. The use of branding Strategies within Swedish Craft Brewing

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
   Nyckelord :Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

   Sammanfattning : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. LÄS MER