Sökning: "personalisering"

Visar resultat 31 - 35 av 82 uppsatser innehållade ordet personalisering.

1. 31. Politik under personliga omständigheter: En kvalitativ studie av narrativen i partiledaren Ebba Buschs videobloggar

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Lisa-Mari Gardelius; Joacim Börjesson; [2020]
   Nyckelord :personalisering; politisk kommunikation; personliga berättelser; politiska berättelser; socialsemiotik; narrativ analys; sociala medier; videoblogg; personalization; political communication; personal narratives; political narratives; social semiotic; narrative analysis; social media; video blogs; Social Sciences;

   Sammanfattning : This study examines the personalization of politics and aims to investigate how personal and political narratives are constructed and related to each other on a politician's own communication channel. Previous research has tended to disregard these channels and mainly focused on personalization from a news media perspective. LÄS MER

3. 32. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Elizabeth Anzén; Lukas Ekberg; [2020]
   Nyckelord :AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

   Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER

4. 33. Instagrams algoritmiska personalisering ur ett användarperspektiv : En kvalitativ studie om användarupplevelsen av Instagrams relevansanpassning

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Klara Kriström; Emilia Sjödin; [2020]
   Nyckelord :algoritmer; algoritmisk personalisering; relevansanpassning; användarupplevelse; UX; Instagram; #ripinstagram;

   Sammanfattning : In 2016, Instagram announced an update in form of algorithmic personalization to improve user experience (UX) by showing “the moments we believe you will care about the most”.  This resulted in dissatisfaction and confusion in users, for instance expressed through the hashtag #RIPINSTAGRAM on social media. LÄS MER

5. 34. Federated Learning in Large Scale Networks : Exploring Hierarchical Federated Learning

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Henrik Eriksson; [2020]
   Nyckelord :Federated learning; personalization; time series forecasting; clustering; hierarchical federated learning; model interpolation; Mapper; HierFAvg; base stations; non-IID; LSTM; Federerad inlärning; tidsserieprognostisering; personalisering; kluster; hierarkisk federerad inlärning; modellinterpolation; Mapper; HierFAvg; basstationer;

   Sammanfattning : Federated learning faces a challenge when dealing with highly heterogeneous data and it can sometimes be inadequate to adopt an approach where a single model is trained for usage at all nodes in the network. Different approaches have been investigated to succumb this issue such as adapting the trained model to each node and clustering the nodes in the network and train a different model for each cluster where the data is less heterogeneous. LÄS MER

7. 35. Improved personalized suggestions on websites using machine learning

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Filiz Boyraz; [2020]
   Nyckelord :;

   Sammanfattning : Automated web personalization is a desired feature both for a website visitor and owner. The visitor is released from the burden of selecting settings or use search tools to adapt the website for their needs and find the right content. The owner benefits from having the visitors find content on the website they otherwise would have overlooked. LÄS MER