Sökning: "postpurchase"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet postpurchase.

1. 1. Kundlojalitet och varumärkesförstärkning genom efterköpsinteraktioner i vitvarubranschen: : En fallstudie om Electrolux

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Said Can; Timmy Martinsson; Mohammed Ibrahim; [2023]
   Nyckelord :;

   Sammanfattning : Då digitaliseringen har möjliggjort för fler kontaktytor mellan företag och konsumenter har interaktionen inte bara förbättrats utan också ökat, framför allt när det kommer till efterköpsinteraktioner. Denna studie har utforskat flera olika teorier om vilka nyckelfaktorer som är viktiga för konsumenten innan ett köp och på vilket sätt företag kan garantera att samma kund genomför ett återköp. LÄS MER

3. 2. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
   Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

   Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

4. 3. The real [estate] customer experience journey

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tobias Ehrs; Hampus Lindfors; [2018]
   Nyckelord :Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

   Sammanfattning : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. LÄS MER

5. 4. Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sara Hjärne; Mathilda Perem; Ewelina Wallin; [2014]
   Nyckelord :Buying decision process; purchase decision process need recognition; information search; evaluation; purchase decision; postpurchase behavior; consumer decision making; E-commerce; E-commerce channels; online shopping; online purchase; e-retail; internet shopping; electronic shopping; consumer behavior; online appereal shopping; social media; decision making; online retailing; website design; customer satisfaction; webshopping; perceived risk; convinience; price; online consumption behavior.;

   Sammanfattning : Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. LÄS MER

7. 5. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

   Kandidat-uppsats, Institutionen för datavetenskap

   Författare :Philip Wockatz; [2009]
   Nyckelord :wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

   Sammanfattning : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. LÄS MER