Sökning: "service-dominant logic"

Visar resultat 26 - 30 av 136 uppsatser innehållade orden service-dominant logic.

  1. 26. TJÄNSTEFIERING AV KONSUMTIONSVAROR : En kvalitativ studie om vad restauranger värderar i ett tjänstefierat erbjudande

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Mathilda Axelsson; Emelie Ångström; [2021]
    Nyckelord :Servitization; service dominant logic; value proposition; value co-creation; value dimensions; consumables; customer value; Tjänstefiering; tjänstelogiken; kundvärde; värdedimensioner; värdeerbjudande; konsumtionsvaror;

    Sammanfattning : I takt med den ökade globaliseringen har konkurrensen tilltagit på marknaden och påverkat förutsättningarna för de traditionella tillverkningsföretagen. Att utöver produkter sälja tjänster har blivit ett vanligt sätt att differentiera sig från andra aktörer och höja det värde som erbjuds mot kunderna. LÄS MER

  3. 27. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linus Eriksson; Emmy Rosander; [2021]
    Nyckelord :Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Sammanfattning : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. LÄS MER

  4. 28. Using Enterprise Collaboration Systems During a Pandemic : What factors influence the value derived from the push to working through Enterprise Collaboration Systems during the Covid-19 pandemic? 

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Nicklas Joar Brundin; [2021]
    Nyckelord :Enterprise Collaboration System; ECS; Covid-19; Pandemic; Service-Dominant Logic; Work From Home; Remote Work; Mixed Method; Hybrid;

    Sammanfattning : Why do individuals derive different value when working remotely using Enterprise Collaboration Systems during Covid-19? This mixed methodology research used a Service-Dominant Logic lens and undertook a literature review, qualitative interviews and a quantitative survey to identify the characteristics and variables that impacted perceived value for individual Australian Actors. To assist future studies it also developed an equivalency model of value and the desire to work remotely. LÄS MER

  5. 29. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

    Kandidat-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

    Författare :Daniel Blomqvist; Monawar M. Hashem; [2021]
    Nyckelord :Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

    Sammanfattning : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. LÄS MER

  7. 30. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Kirill Kuzhelko; [2021]
    Nyckelord :Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Sammanfattning : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. LÄS MER