Sökning: "users influence"

Visar resultat 26 - 30 av 916 uppsatser innehållade orden users influence.

1. 26. Böcker, möblering, och beteenden : En studie om stök och bibliotekens spatiala påverkansmöjligheter

   Kandidat-uppsats, Södertörns högskola/Biblioteks- och informationsvetenskap

   Författare :Elsa Österberg; [2023]
   Nyckelord :Library; Public librarians; Correctional services; Prison librarians; Library users; Spatiality; Behaviors; Ideal type; Heterotopia; Panopticon; Panopticism; Disorderly behavior; Bibliotek; Folkbibliotekarier; Kriminalvård; Fängelsebibliotekarier; Biblioteksanvändare; Rumslighet; Beteenden; Idealtyp; Heterotopi; Panoptikon; Panopticism; Stök;

   Sammanfattning : This bachelor’s thesis deals with how the spatiality of libraries can correlate with instances of disorderly user behaviors. The fact that public libraries are among the types that are most prone to disorder, while Kriminalvården’s (the Swedish correctional service’s) librarians rarely experience similar problematic behaviors, could be said to illustrate a balancing act between anarchy and a manic need for control; where the most ideal compromise is, is based both upon personal values and the situation at hand. LÄS MER

3. 27. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Andrea Enrici; Sean Boyle; [2023]
   Nyckelord :newsletter; news; digital journalism; uses and gratification theory;

   Sammanfattning : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. LÄS MER

4. 28. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

5. 29. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

7. 30. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

   Master-uppsats, Stockholms universitet/Institutionen för folkhälsovetenskap

   Författare :Linnéa Rostang; [2023]
   Nyckelord :White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

   Sammanfattning : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. LÄS MER