Sökning: "Attitude Towards Advertising"

Visar resultat 16 - 20 av 186 uppsatser innehållade orden Attitude Towards Advertising.

  1. 16. All reklam är jobbig! Eller?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Cornelia Brännström; Ellen Larsson; Julia Karlsson; [2022-08-01]
    Nyckelord :Sociala medier; reklam; riktad reklam; influencer marketing; tonåringar; attityd; Attitydmodellen;

    Sammanfattning : We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. Today it is almost impossible not to be exposed to advertisements on social media, whether it is ads or influencer marketing. LÄS MER

  3. 17. ETT NÖDVÄNDIGT ONT

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
    Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

    Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER

  4. 18. SWIPEA UPP ELLER SCROLLA FÖRBI?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Victoria Drake; malin Eklöf; [2022-08-01]
    Nyckelord :Sociala medier; Instagram; generation X; reklam; 60-talister; riktad reklam; riktad marknadsföring.;

    Sammanfattning : During the last decade, social media has become an increasingly important part of our everyday lives, as has the advertising that we are fed daily on various platforms and social networks. The advertising on Instagram has almost become as much a part of our daily feed as our friends' updates, and it seems to be even more and more. LÄS MER

  5. 19. Personlig integritet och personanpassade annonser : En kvalitativ studie om konsumenters upplevda fördelar och risker med insamling av personliga uppgifter till personanpassad annonsering

    Kandidat-uppsats, Södertörns högskola

    Författare :Ekaterina Denisenko; Maedn Teklay Zeray; [2022]
    Nyckelord :Online personalized advertisements; Attitude; Privacy concerns; Perceived Benefits; Perceived Risks; Consumer Perspective; Online Personanpassad Annonsering; Attityder; Integritetsintrång; Upplevda Fördelar; Upplevda Risker; Konsumentperspektiv;

    Sammanfattning : Purpose: The purpose of the study is to investigate how consumers reason about personalized online advertising. Research questions:  Do consumers perceive the risks and benefits of personalized online advertisements? How do consumers adapt their behavior based on the risks and benefits perceived by online personalized advertisements?   Methodology: This study is implemented using a qualitative research method and a deductive approach. LÄS MER

  7. 20. Generation Z users' attitudes towards online video advertising : Youtube video platform

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER