Sökning: "Distinctiveness theory"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Distinctiveness theory.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  3. 2. Optimal Distinct Persona : En fallstudie om internt utvecklade personas och teorin optimal distinctiveness applicerat på personametoden

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emil Pettersson; Moa Ringblad; Amanda Krjukoff; [2022]
    Nyckelord :Persona; optimal distinctiveness; fashion industry; clothing company; social identity theory; case study; attributes; adaptation; optimal distinct persona; target group; Persona; optimal distinctiveness; modebranschen; klädföretag; social identity theory; fallstudie; attribut; anpassning; optimal distinct persona; målgrupp;

    Sammanfattning : Personas är något som används av företag idag inom en mängd branscher och däribland modebranschen. Det används för att skapa en bild av sin kund och rikta sig mot en tydlig målgrupp. LÄS MER

  4. 3. Jaffna Tamils Ethnic Identity Formation in Colombo: A Study on Identity Perception through Motivated Identity Construction

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Jasmine Andersson; [2021]
    Nyckelord :Post-conflict society; Jaffna Tamils; Colombo; Ethnic identity; Identity perception; Motivated Identity Construction Theory; Sri Lanka; Social Sciences;

    Sammanfattning : The Sri Lankan Tamils have been a part of complex history within Sri Lanka in regard to their ethnic Identity, which is mostly associated with the civil war that went on for almost 30 years. More than a decade after the end of the conflict, this thesis work analyzed how todays Jaffna Tamils view their own identity in Colombo. LÄS MER

  5. 4. The Shades of Styles : A human search for words communicating all aspects of styles.

    Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Erlend Hellerslien; [2021]
    Nyckelord :Style; Styles; Shades of Styles; Digital Style; Design Theory; Semiotic Theory; Semiotics; Semantics; Seethics; Design Inclusion; User Experience Design; Cultural Analytics; Visual Worlds; Art Historical Writing; Digital Art History; Visual Studies; Visual Literacy; Human Communication; Digital Style Dictionary; Digital Visual Compass; Spectrum; Reality; Multi Realities; Core Reality; Abstract Reality; Surreal Reality; Artifical Reality; Phenomenolgy; Moral; Ethics; Labels; Critical Terms; Aspects of Seeing; Representation; Transpace Style; Swisch; Style; Medium; RAW; Image; Artifical Intelligence; AI; Visual Exploration; Humankind; Fundamentals; Bias; Gizmos; Hyperreality; Mythologies; Sterotyping; Discrimination; Stories of Art; Synesthesia; Post-truth; Fake Photo; Creativity; Art Direction; Editing; Advertising; Manipulation; Marketing; Animation; Photography; Film; Ilustration; Graphic Design; Arcitecture; Color; Icon; Beauty; Human Commonality; Respect; Diversity;

    Sammanfattning : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. LÄS MER

  7. 5. Colorism in Zanzibar - A Qualitative Field Study on The Effects of Colorism on Women's Identity and Ethnicity Construction

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Feven Tekie; [2020]
    Nyckelord :Colorism; Zanzibar; Tanzania; Identity; Ethnicity; Skin Color Bias; Internalized Racism; Identity Process Theory;

    Sammanfattning : This paper is a by-product of a minor field study conducted in Zanzibar, Tanzaniaduring eight consecutive weeks in early 2019. The purpose of the study was to examinehow colorism affects women’s identity and ethnicity construction through the researchquestions; how do women in Zanzibar experience colorism in their daily lives and; howdoes colorism affect their self-perception? The data was collected through seven semi-structured interviews with women in Zanzibar and observations. LÄS MER