Sökning: "Franchise communication"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Franchise communication.

1. 1. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Sarah R. Kern; [2024-02-06]
   Nyckelord :Production reception; Hegemony; Discourse; Transmedia; Witcher; Fantasy; Polish Fantasy; Media literacy; Convergence culture; Fan-studies; Participation culture; Technical communication; Digital Role-Playing Games; Civic imagination; Netnography; ;

   Sammanfattning : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. LÄS MER

3. 2. Internt varumärkesarbete : En kvalitativ studie av ledningens varumärkesarbete i ett franchisebolag

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för datavetenskap

   Författare :Sophie Eliasson; Nellie Hermansson; [2023]
   Nyckelord :Corporate brand; internal brand; internal branding; franchise; Företagsvarumärke; internt varumärke; internt varumärkesarbete; franchise;

   Sammanfattning : Bakgrund: För att bygga ett starkt varumärke krävs det att det interna varumärket genomsyrar hela organisationen. För att lyckas med detta måste företagen arbeta med sitt interna varumärke vilket innebär att de skall behandla sina medarbetare som sina interna kunder. LÄS MER

4. 3. Motivation and autonomy in a digital organisational communication of a swedish franchise system

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Ramzi Nsaibia; Maja Edelswärd Sneitz; [2023]
   Nyckelord :Self-Determination Theory; Fogg s Behavior Model; Motivation; Organisational Communication; Digital Collaboration Tools;

   Sammanfattning : This study has investigated how franchisors can implement and adapt digital organisational communication with collaborative tools and communication theories to empower their franchisees, improve their motivation and foster greater autonomy within the franchise system. The study was made possible by performing a qualitative analytical case study within a franchise company together with both franchisors and franchisees consisting of a total of 5 units and 8 participants, with the help of semi-structured interviews and the Free Listing-method. LÄS MER

5. 4. Market Communication Strategy : A case study of IKEA

   Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Martina Alice Spinoglio; [2020]
   Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

7. 5. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
   Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

   Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER