Sökning: "Gillette"
Visar resultat 16 - 20 av 24 uppsatser innehållade ordet Gillette.
16. Gillette - What can a man be? Kvalitativ semiotisk analys av Gillettes reklamfilm
Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : I den här studien analyseras företaget Gillettes visualisering av maskuliniteter i deras reklamfilm We Believe: The best men can be. Undersökningen utgår från hur företaget förhåller sig till genus efter rörelsen #metoo som slog igenom 2017. LÄS MER
17. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Sarah Jørgensen and Zinar Omar Supervisor: Peter Svensson Keywords: Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER
18. The best you can get? : En kvantitativ innehållsanalys som belyser skillnader i Gillettes marknadsföring som riktar sig till kvinnor och män ur ett genusperspektiv
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : The research question is as follows: Have Gillette chosen to market their products from a gender perspective and if so, what are those differences? The purpose of the study is to compare the ways in which Gillette portrays the individual in their respective gender presentation. The theories used in this analysis come under the heading of 'gender theory' alongside 'feminist theory'. LÄS MER
19. Aktivism eller kommersialism? : En kvalitativ analys om branding, symboler och representation i tre samtida reklamfilmer
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för konst, kommunikation och lärandeSammanfattning : This essay is revolving around three big tv commercials and their impact on how the businesses use symbols and branding. The essay is also revolving around expressions like femvertizing and pinkwashing. The three commercials are one by Gillette, one by HM and one by SJ. LÄS MER
20. The use of social movements in marketing
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. LÄS MER