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Visar resultat 1 - 5 av 44 uppsatser som matchar ovanstående sökkriterier.

1. 1. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Nyckelord :;

   Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER

3. 2. Konsumenters uppfattningar av företags hållbarhetsåtgärder : En kvalitativ studie om konsumenters köpbeteende i förhållande till företags produktförändringar

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Max Stenmark; Emma Drugge; Daniel Holmqvist; [2023]
   Nyckelord :Greenwashing; Consumer trust; Green Consumer Behavior; Ethical Consumer Behavior; Consumer Perception Theory; Nudging; Signaling Theory; Green Consumtion Values; Theory of Planned Behavior; Hållbart köpbeteende; Ekologisk Medvetenhet; Normer och Attityder; Konsumentförtroende; Produktinnehållsminskning; Konsumentuppfattning; Ekologisk medvetenhet; Miljöengagemang;

   Sammanfattning : This thesis explores consumer perceptions of corporate sustainability, particularly how the removal of product accessories for environmental reasons is perceived. It highlights the importance of concrete evidence like eco-labeling to support sustainability claims. LÄS MER

4. 3. Lag (1978:800) om namn och bild i reklam : Om användning av imitationer och look-alikes i marknadsföring

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

   Författare :Jesper Jakobsson; [2022]
   Nyckelord : lag om namn och bild i reklam ; Namn- och bildlagen; reklamlagen; look-alike; look-a-like; imitation; reklam; marknadsföring; Max Verstappen;

   Sammanfattning : Max Verstappen, renowned Formula 1 driver, claimed in Dutch court that the use of a look-alike in a commercial had violated his right to his own image. In July 2022, the Dutch Supreme Court, the Hoge Raad, confirmed that a look-alike can constitute a portrait image under domestic law, which can also be considered to violate the subject's right to his own image. LÄS MER

5. 4. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
   Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

   Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

7. 5. Modelling Customer Lifetime Value in the Retail Banking Industry

   Kandidat-uppsats, KTH/Matematisk statistik

   Författare :Max Völcker; Carl Stenfelt; [2021]
   Nyckelord :CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

   Sammanfattning : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. LÄS MER