Sökning: "Online brand community"
Visar resultat 6 - 10 av 55 uppsatser innehållade orden Online brand community.
6. The Development of Brand Loyalty within Online Motorsport Brand Communities
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. LÄS MER
7. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. LÄS MER
8. Brand authenticity on Instagram: Consumers’ perspective on beauty brands
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. LÄS MER
9. Community interactions : how visitors co-create Greenpeace’s online presence
Master-uppsats, SLU/Dept. of Urban and Rural DevelopmentSammanfattning : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. LÄS MER
10. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. LÄS MER
