Sökning: "Persona marknadsföring"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Persona marknadsföring.

1. 1. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Viberg; Louise Halldén; [2023]
   Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER

3. 2. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Mikkola; Meri Viro; [2023]
   Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER

4. 3. Kan gangstrar bo i slott? : En kvalitativ studie om hur en autentisk persona kan designas inom gangsterrappen

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Kenny Nilsson; [2023]
   Nyckelord :Persona; Autenticitet; Gangster; Rap; Design; Gangsterrappare; marknadsföring;

   Sammanfattning : Denna uppsats söker för att hitta exempel på hur man skulle kunna designa en persona som känns autentisk för musikgenren gangsterrap. Detta i ett marknadsföringssyfte där uppsatsen undersöker hur man kan använda sig av sitt kulturella kapital för att få autencitet inom gangsterrappen och sedan hur man kan använda den autenticiteten inom marknadsföring. LÄS MER

5. 4. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sanna Jurén; Isabelle Kallenberg; [2022]
   Nyckelord :Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

   Sammanfattning : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. LÄS MER

7. 5. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
   Nyckelord :mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

   Sammanfattning : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. LÄS MER