Sökning: "Retailer benefits"

Visar resultat 1 - 5 av 45 uppsatser innehållade orden Retailer benefits.

  1. 1. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Lucas Alsbjer; Joel Lindholm; [2023]
    Nyckelord :E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

    Sammanfattning : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. LÄS MER

  3. 2. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Isac Lorentz; [2023]
    Nyckelord :Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

    Sammanfattning : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. LÄS MER

  4. 3. AI klär dig och integritetsbristen klär av dig

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emerald Husovic; Ladan Abdullahi Osman; [2023]
    Nyckelord :Artificiell intelligens; digital marknadsföring; AI-driven digital marknadsföring; Kundomvandling; kundresa; personifiering; integritet och dataskydd;

    Sammanfattning : The development of marketing has gone from traditional to digital and then AI-powered marketing. The clothing retailer uses AI to reach out to its customers and personalize the shopping experience. LÄS MER

  5. 4. Design of a Blockchain-Based P2P Energy Marketplace within a Single Energy Retailer Framework

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Adrian Brasero Romo; [2023]
    Nyckelord :Blockchain; Energy Marketplace; Prosumer; Sustainability; Renewable Energy; Surplus of energy; Decentralized Trading; Economic Viability.; Blockchain; Energimarknad; Prosumer; Hållbarhet; Förnybar Energi; Energiöverskott; Decentraliserad Handel; Ekonomisk Livskraft.;

    Sammanfattning : In the era of rapid technological innovation, the convergence of blockchain technology and energy management has garnered significant attention. The escalating numbers of prosumers—individuals both producing and consuming energy—indicate a shift in the energy paradigm, demanding new frameworks for energy exchange. LÄS MER

  7. 5. "We'll tailor your experience"

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Kevin Sällberg; Almina Herrlin; [2022]
    Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER