Sökning: "advertising management"
Visar resultat 1 - 5 av 131 uppsatser innehållade orden advertising management.
- Master-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap
Sammanfattning : Background: Data privacy and security has been a big concern in recent years. Data privacy is a concern for everybody who owns a smartphone or accesses a website. This is due to the applications that have been installed on the device or the cookies that have been acquired via websites in the form of advertising cookies. LÄS MER
- Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)
Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER
- D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER
4. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in SwedenC-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Sammanfattning : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. LÄS MER
5. Ansiktsmask eller antidepressiva? : En kvalitativ innehållsanalys av Therése Lindgrens skönhetsvarumärke Indy BeautyKandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper
Sammanfattning : Title: Facemasks or antidepressants? The purpose of this study is to investigate how Indy Beauty communicates on their website and in their first campaign as a means of establishing customer involvement. Therése Lindgren is one of many influencers whom have created or acquired their own brand. LÄS MER