Sökning: "advertising management"
Visar resultat 1 - 5 av 134 uppsatser innehållade orden advertising management.
1. EN UNDERFÖRSTÅDD ÖVERENSKOMMELSE - En kvalitativ studie om två generationers attityder till riktad reklam ur ett integritetsperspektiv
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary A challenge for every digital marketing company is reaching out in the so-called “media noise”. Therefore, targeted advertising can be seen as a natural part of all social media user's everyday life. LÄS MER
2. “Någon som försöker sälja försäkringar”? : En kvalitativ studie om mottagarens uppfattning av kommersialiseringen av svenska myndigheters externa kommunikation
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : Svenska myndigheter agerar utifrån regeringsuppdrag och har i uppgift att informera och influera samhället för allmänhetens bästa (Fredriksson & Pallas, 2018). Myndigheternas sätt att kommunicera ut viktig information till allmänheten har till följd av New Public Management lett till att den offentliga sektorn genomgår en form av kommersialisering (Raftopoulou & Hogg, 2010). LÄS MER
3. Should we do it ourselves or should we let somebody else do it?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER
4. Using Analytics Tools to Understand User Behavior
Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologiSammanfattning : Media planning and investment management are crucial in the world of advertising and marketing. This thesis presents a structured workflow for analyzing user behavior on media planning and investment management platforms using web analytics. LÄS MER
5. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies
Master-uppsats, Stockholms universitet/JMKSammanfattning : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. LÄS MER