Sökning: "master thesis marketing organization"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden master thesis marketing organization.

  1. 1. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Gustav Christensen; Alexander Bengtsson; [2021]
    Nyckelord :High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

    Sammanfattning : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. LÄS MER

  3. 2. The Role of Organizational Culture on Green Marketing

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Nyckelord :Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Sammanfattning : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. LÄS MER

  4. 3. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

    Master-uppsats, Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Författare :William Hagströmer; [2020]
    Nyckelord :consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

    Sammanfattning : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. LÄS MER

  5. 4. De nordiska biblioteken : En undersökning av Nordisk kulturkontakts och Nordens hus biblioteks identitetsskapande

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Malin Barkelind; [2019]
    Nyckelord :Nordic Cultural Co-operation; Organizational Identity; Special Libraries; Discourse; Nordiskt kultursamarbete; organisationers identitetsskapande; specialbibliotek; diskurs;

    Sammanfattning : The aim of this thesis is to examine the construction of Nordic and organizational identities performed by the libraries of two Nordic cultural institutions: the Nordic Culture Point in Helsinki, Finland, and the Nordic House in Reykjavik, Iceland. To do this, three main methods were used: (a) Fairclough’s critical discourse analysis was employed to interpret the institutions’ self-representations, (b) the topics of debates and talks organized by the institutions were analysed and (c) interviews were performed with librarians currently working at these libraries. LÄS MER

  7. 5. Eftermarknaden för byggprojekt inom kommersiella fastigheter : ett organisations- och relationsperspektiv

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Karl Gustafsson; Alex Lund Riboe; [2018]
    Nyckelord :Aftermarket; Organization; Service Marketing; Relationship management Theory; Warranty; Quality; Eftermarknad; Organisation; Servicemarknadsföring; Kund-leverantörsrelationen; Garanti; Kvalitet;

    Sammanfattning : Inom de flesta industrier är konkurrensen hård, byggindustrin är inget undantag. Ett sätt att stå sig stark på marknaden är att finna andra konkurrensmedel än de traditionella: pris och kvalitet. Detta examensarbete syftar att undersöka eftermarknadens betydelse för entreprenadbolag och fastighetsägare. LÄS MER