Sökning: "snowball quantitative"

Visar resultat 21 - 25 av 62 uppsatser innehållade orden snowball quantitative.

1. 21. "Get a better attitude!" : An analysis of media use and support/hesitancy attitudes towards the COVID-19 vaccine.

   Kandidat-uppsats, Karlstads universitet

   Författare :Fredrik Gustavsson; Anton Rinaldo; [2021]
   Nyckelord :COVID-19 vaccine; Crisis communication; Echo Chambers; Misinformation; Attitude;

   Sammanfattning : This study examines the relationship between media use and support/hesitancy towards the COVID-19 vaccine. The purpose of this study is to analyze the relationship between social media and traditional media use and support/hesitancy attitudes towards the COVID-19 vaccine. LÄS MER

3. 22. The Complexity of Authentic Leadership : An interdisciplinary study with mixed methods about the relationship between gender and authentic leadership

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Anna Söderlund; Josefine Wennerholm; [2021]
   Nyckelord :Authentic leadership; authenticity; gender; measurements tools; self-awareness; norms;

   Sammanfattning : Authenticity is a philosophical and psychological concept with origin in Greek philosophy that means being true to oneself. The twenty-first-century corporations' increased complexity and multiple cooperate scandals have created a demand for application of the concept of authenticity into leadership – resulting in the concept of authentic leadership. LÄS MER

4. 23. Financial anxiety and saving intentions during the Covid-19 crisis : A comparison between Sweden and Serbia

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ivana Trkulja; Luka Tadic; [2021]
   Nyckelord :Financial anxiety; Covid-19 crisis; Saving intention; Theory of Planned Behaviour;

   Sammanfattning : The Covid-19 crisis disrupted consumer behaviour in many ways and created financial challenges for the majority of people. This led to increased levels of financial anxiety, especially among young adults. The purpose of this study was to explain the influence of Covid-19 induced financial anxiety on the saving intentions of millennials. LÄS MER

5. 24. Modererande effekt av self-efficacy respektive mental tuffhet i relation mellan motivation och mängd motion

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för hälsa och välfärd

   Författare :Rickard Isaksson; Kaled Sukic; [2020]
   Nyckelord :Mental toughness; exercise; self-efficacy; self-determination theory; Mental tuffhet; motionsmängd; self-efficacy; självbestämmandeteorin;

   Sammanfattning : The purpose of this study was to: (a) examine if the relation between motivation and exercise is moderated by exercise specific self-efficacy (b) examine if the relation between motivation and exercise is moderated by mental toughness. The data collection was via a non-random convenience sample and snowball sample. LÄS MER

7. 25. Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ossian Hempel; Anton Johnsson; Dante Nordling; [2020]
   Nyckelord :TikTok; attitude; cognitive; affective; behavioral; awareness; knowledge; liking; preference; purchase intention; Generation Z; word-of-mouth; content marketing; TikTok; attityd; kognitiv; affektiv; beteende; medvetenhet; kännedom; omtyckthet; preferens; köpavsikt; Generation Z; word-of-mouth; content marketing;

   Sammanfattning : Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring. LÄS MER