Sökning: "social-media"

Visar resultat 16 - 20 av 5653 uppsatser innehållade ordet social-media.

  1. 16. ”JAG KAN INTE HELLER SPELA FOTBOLL MEN JAG LÅTER BLI”. En kvantitativ innehållsanalys på fans kommentarer på fotbollslags Instagram-inlägg vid en förlust.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emil Ackre; [2024-03-01]
    Nyckelord :Fotboll; Instagram; Supportrar; Fans; Kommentarer; Affekt;

    Sammanfattning : This bachelor thesis is an analyze on football fans behaviors on social media in affect after a loss, specifically on Instagram. It is then specifically on three Swedish football teams Instagram that has been analyzed, and the teams chosen are Malmö FF, IFK Göteborg and AIK. LÄS MER

  3. 17. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 18. Exploring Parasocial Relationships Formed in Isolation

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Gabriela Kamenova; [2024]
    Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

  5. 19. Den uppkopplade generationen : -En kvantitativ studie på ensamhet bland 18-35 åringar

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Emma Hofréus; Arvid Nilsson Landing; [2024]
    Nyckelord :Loneliness; Social media; Young adults; Ontological security; Gender; Gender socialization; Ensamhet; Sociala medier; Unga vuxna; Ontologisk trygghet; Kön; Genus; Könssocialisation;

    Sammanfattning : Levels of loneliness are high in young adults, meanwhile they are the most connected generations ever through social media. Potential links between loneliness and the increased use of social media is of sociological interest to study. LÄS MER

  7. 20. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Luis Felipe Villota Macias; [2024]
    Nyckelord :Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Sammanfattning : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. LÄS MER