Sökning: "Anna Gréen"

Visar resultat 21 - 25 av 166 uppsatser innehållade orden Anna Gréen.

1. 21. To be or not to be…green, that is the question

   L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Nyckelord :Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Sammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER

3. 22. Vad händer vid avslöjad Greenwashing? : - Ur det miljömedvetna konsumentperspektivet

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Anna Jönander; Sofia Silfver; [2022]
   Nyckelord :marketing; consumer-behavior; greenwashing; sustainability; attitude-behavior gap; marknadsföring; konsumentbeteende; grönmålning; hållbarhet; attityd-beteende gapet;

   Sammanfattning : This thesis investigates through focus groups the effect of greenwashing from theenvironmentally conscious consumer perspective. The study deepens the understanding of attitudes and purchase intentions before and after the revealing that the marketing campaignwere criticized as greenwashing. LÄS MER

4. 23. Den flytande ön : gestaltningsförslag för en flytande modul med ekologiska förstärkningsåtgärder vid Norr Mälarstrand i Stockholm

   Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Urban and Rural Development

   Författare :Anna Joos; [2022]
   Nyckelord :biodiversitet; ekologiska förstärkningsåtgärder; exploatering; förhöjda havsnivåer; förtätning; förlorade landytor; hållbara städer; klimatförändringar; urbanekologi; vattenkvalitet;

   Sammanfattning : Runt om i världen sker idag stora landförluster till följd av förtätning av städer, exploatering av natur och land, förhöjda havsnivåer och kusterosion. Det resulterar i större konkurrens om de resterande landytorna; där de gröna ytorna ofta prioriteras lågt. Minskade naturarealer leder till försvagade habitat och ekosystem. LÄS MER

5. 24. Are blue green solutions the future of school grounds? : a case study of blue green solutions providing play and learning opportunities at Strandängsskolans school ground

   Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Författare :Anna Petersson; [2022]
   Nyckelord :stormwater management; blue green solutions; ecosystem services; biotope; integrated spatial design; affordance; actualized affordance;

   Sammanfattning : Densification and climate change mean high pressure on urban environments, which increasingly need to include several functions in a limited area. School areas, valuable urban spaces, must be rebuilt to become multifunctional. LÄS MER

7. 25. Competing on sustainability - A study on stakeholder interaction, becoming truly sustainable and obtaining a sustained competitive advantage in an industry characterized by low sustainability maturity

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Kristina Källner; Anna Lundberg; [2022]
   Nyckelord :Sustainability; cold chain; pharmaceutical industry; stakeholder theory; sustainable business models; VRIO analysis; truly sustainable; competitive advantage; Technology and Engineering;

   Sammanfattning : Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the business model while avoiding creating a disconnect between corporate strategy and actual sustainability impact. LÄS MER