Sökning: "Consumer culture"
Visar resultat 1 - 5 av 432 uppsatser innehållade orden Consumer culture.
- Kandidat-uppsats, Södertörns högskola/Företagsekonomi
Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER
2. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer CultureMagister-uppsats, Uppsala universitet/Företagsekonomiska institutionen
Sammanfattning : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER
4. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand CancellationMaster-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. LÄS MER
- Kandidat-uppsats, SLU/Department of Biosystems and Technology (from 130101)
Sammanfattning : I matpotatisodling är knölens slutliga kvalitet alltid högt prioriterad, både den invändiga och utvändiga kvaliteten har stort fokus. Eftersom det har stort inflytande på konsumentens vilja att köpa produkten. LÄS MER