Sökning: "Consumer culture"

Visar resultat 1 - 5 av 432 uppsatser innehållade orden Consumer culture.

  1. 1. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Christina Maria Iliadou; Mariann Ebrahim; [2022]
    Nyckelord :external design; marketing; marketing lead; design lead; co-branding; collaboration patterns; innovation; brand consistency; star-based designer.; extern design; marknadsföring; marketing lead; design lead; co-branding samarbetsmönster; innovation; varumärkeskonsistens; stjärndesigner;

    Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER

  2. 2. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Junjie Gu; Shengming Qi; Yanchen Li; [2022]
    Nyckelord :perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

    Sammanfattning : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. LÄS MER

  3. 3. Brand Activism Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gal Dagan; Jessica van Zeijderveld; [2022]
    Nyckelord :Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER

  4. 4. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Nyckelord :Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Sammanfattning : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. LÄS MER

  5. 5. Blastdödning i potatis : påverkan på knölens visuella kvalitet genom olika avdödningsmetoder

    Kandidat-uppsats, SLU/Department of Biosystems and Technology (from 130101)

    Författare :Christian Rydén; [2022]
    Nyckelord :Potatis; Blastdödning; blastkrossning; potatiskvalitet; blastkross; pyraflufenetyl; karfentrazonetyl; skalmissfärgning; lackskorv; avdödning; matpotatis; skalmognad; skal; potatisodling;

    Sammanfattning : I matpotatisodling är knölens slutliga kvalitet alltid högt prioriterad, både den invändiga och utvändiga kvaliteten har stort fokus. Eftersom det har stort inflytande på konsumentens vilja att köpa produkten. LÄS MER