Sökning: "Neoliberal feminism"

Visar resultat 21 - 25 av 29 uppsatser innehållade orden Neoliberal feminism.

  1. 21. Görandet av det genusvetenskapliga syftet : En kvalitativ analys av genusvetenskapliga institutioners sätt att marknadsföra ämnet

    Kandidat-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Författare :Nelly Färnström; [2017]
    Nyckelord :gender studies; scientific; political; high education; feminism;

    Sammanfattning : This essay examines Swedish education institutions and their ways of marketing gender studieson their websites to future students. The purpose was to analyze how the political and scientificambitions of the field are affected by the way it is presented to attract students. LÄS MER

  3. 22. "Make Feminism Radical Again" : En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Emilia Hornsved; [2017]
    Nyckelord :Femvertising; Neoliberalism; Appropriation; Feminism; H M; Sales strategy; Branding; Marketplace-feminism; Neoliberal feminism; Postcolonialism; Production; Femvertising; Nyliberalism; Appropriering; Feminism; H M; Säljstrategi; Marknadsföring; Marknads-feminism; Nyliberal feminism; Postkolonialism; Produktion;

    Sammanfattning : The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. LÄS MER

  4. 23. EN HANDELSVARA I FEMINISTKLÄDER : En studie av feminism inom mode som exempel på reifikation.

    Kandidat-uppsats, Stockholms universitet/Institutionen för etnologi, religionshistoria och genusvetenskap

    Författare :Vilma Ljunggren Forsberg; [2017]
    Nyckelord :Femvertising; varumärkesbyggande; Chanel; Dior; Gina Tricot; H M; feminism; marknadsfeminism; ”trickle-down feminism”; reifikation; Lukács; marxism; nyliberal feminism; konsumtion;

    Sammanfattning : This essay aims to establish a marxist perspective upon a phenomena that could be seen as typical neoliberal–femvertising. I have noticed an expanding trend in fashion; the use of feminism as branding. Fashion brands such as Dior and H&M have lately profiled themselves with feminism, framing it as radical as well as feminist. LÄS MER

  5. 24. Att skola propra subjekt: en feministisk studie av entreprenörskap i skolan

    Master-uppsats, Lunds universitet/Genusvetenskapliga institutionen

    Författare :Camilla Safrankova; [2016]
    Nyckelord :Proper; Neoliberal subject formation; Hegemony; Feminism; Entrepreneurship in School; Social Sciences;

    Sammanfattning : This study explores entrepreneurship discourses in literature about entrepreneurial learning in Swedish elementary school and what subjects these aim to shape. The aim is to examine what motivates changes to entrepreneurship, how it is defined, and what political notions of the social and gender it establishes by using feminist theoretical premises, analytic categories of hegemony and subject formation. LÄS MER

  7. 25. Feminism and Anti-Feminism in Harmony? : A Critical Discourse Analysis of Postfeminism in Women's Magazines

    Kandidat-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Sofie Wahlström; [2016]
    Nyckelord :;

    Sammanfattning : This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. LÄS MER