Sökning: "Press and communication sciences"

Visar resultat 11 - 15 av 226 uppsatser innehållade orden Press and communication sciences.

  1. 11. Kriskommunikationens ändrade förutsättningar

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anders Olsson; Casper Radermacher; [2019]
    Nyckelord :Nyckelbegrepp: Kriskommunikation; sociala medier; image repair theory; retorik; Facebook; pressmeddelanden. Traditionell kommunikation. Modern kommunikation. Keywords: Crisis communication; social media; rhetoric; press release. Traditional communication. Modern communication.; Social Sciences;

    Sammanfattning : Vi har fördjupat oss inom ämnet kriskommunikation och hur denna bedrivs på den moderna dialogiska sociala mediekanalen Facebook kontra den mer traditionella monologiska formen av kommunikation via pressmeddelanden. Med Swedbanks kris gällande inblandning i penningtvättsskandalen 2019 som undersökningsobjekt har vi granskat hur kriskommunikationen bedrivs på ovanstående plattformar. LÄS MER

  3. 12. Steering discourses in a complex world

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Mattias Pettersson; Karl Ågårdh; [2018]
    Nyckelord :Crisis communication; public relations; complexity; steering discourses; image repair; product recall; Social Sciences;

    Sammanfattning : This study aims to problematise if and how an organisation can steer discourses in a crisis situation. The study brings knowledge to the field of strategic communication from a single case study regarding a product recall made by a multinational corpora-tion. LÄS MER

  4. 13. En grand mobilisering - En studie om intressenters påverkan på organisatoriska beslut

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Ericsson; William Lind; [2018]
    Nyckelord :Grand Hôtel; mobilization; corporate social responsibility; intangible assets; legitimacy; citizenship; strategy; brand communications; social media; Twitter; strategic communication; stakeholder; Social Sciences;

    Sammanfattning : Mobilization via social media has the power to change organizational strategies and behavior. This study examines what types of communicative strategies stakeholders use to initiate an organizational change via social media. A qualitative textual analysis was conducted, consisting of 449 posts on Twitter and one press release from Grand Hôtel. LÄS MER

  5. 14. “To arrive means being able to tell”: Memory Cultures and Narratives of Historical Migration in German Media in 1991–1994 and 2015–2017

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Philipp Seuferling; [2017]
    Nyckelord :refugee crisis; Germany; refugee; migration; narrative; media history; memory culture; asylum crisis; Social Sciences;

    Sammanfattning : The way a society remembers its past is crucial for how it deals with its present. Migration is one of these historically continuous events that produce memory cultures, which affect how refugees and migrants are perceived today. This thesis presents a case study of mediated memory cultures of migration in Germany. LÄS MER

  7. 15. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sophia Nass; [2015]
    Nyckelord :Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Sammanfattning : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. LÄS MER