Sökning: "Real-Time Marketing"
Visar resultat 1 - 5 av 31 uppsatser innehållade orden Real-Time Marketing.
1. Engaged Employees in Energy Conservation : exploring how to get there
Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskapSammanfattning : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. LÄS MER
2. Study of AI Service Providers in IT Consulting, Marketing, and Law
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. LÄS MER
3. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. LÄS MER
4. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER
5. Preprocessing method comparison and model tuning for natural language data
Master-uppsats, Högskolan Dalarna/MikrodataanalysSammanfattning : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. LÄS MER