Sökning: "Relationship Marketing practices"
Visar resultat 1 - 5 av 56 uppsatser innehållade orden Relationship Marketing practices.
1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER
2. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. LÄS MER
3. Spegel spegel på väggen där : En kvalitativ undersökning kring unga vuxnas attityder till sponsrade skönhetsingrepp via influencers.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This report explores the influence of influencer posts featuring paid collaborations for cosmetic surgeries on social media followers. Building upon the investigative SVT documentary "Priset vi betalar" by journalist Frida Söderlund, the documentary delves into the world of influencers and the dynamics behind their accounts. LÄS MER
4. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.
Kandidat-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. LÄS MER
5. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER