Sökning: "advertising and gender stereotypes"
Visar resultat 1 - 5 av 87 uppsatser innehållade orden advertising and gender stereotypes.
1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
2. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER
3. Exposing stereotypes: A content analysis of Swedish television advertisements
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. LÄS MER
4. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. LÄS MER
5. Feminism till salu! : En kvalitativ multimodal socialsemiotisk analys som undersöker hur femvertising materialiseras i tre svenska reklamfilmer
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identified resources can say about the Swedish culture's perception of feminism and the meaning of femvertising. LÄS MER