Sökning: "changing a brand"

Visar resultat 1 - 5 av 195 uppsatser innehållade orden changing a brand.

  1. 1. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  3. 2. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

    Kandidat-uppsats, Karlstads universitet

    Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
    Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

    Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

  4. 3. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  5. 4. The international brand management as a capability to stay competitive during changing market conditions

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Felicia Klara Sundelin; Vilma Johansson; [2023-06-28]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. Från diamant till kristall En undersökning av annonsens roll i Swarovskis omprofilering

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Annie Salius Koka; [2023-05-31]
    Nyckelord :Omprofilering; varumärkesprofil; varumärkesidentitet;

    Sammanfattning : In recent years many brands have changed their looks and entire brand identities to keep up with the ever changing trends and demands. This paper will focus on the Austrian brand Swarovski mostly known for their crystal figurines and jewelry, who in 2021 underwent a total rebranding. LÄS MER