Sökning: "consumer desire"

Visar resultat 1 - 5 av 133 uppsatser innehållade orden consumer desire.

  1. 1. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  3. 2. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
    Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

  4. 3. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  5. 4. På vatten och bröd : Homo economicus i den svenska skuldsaneringsdebatten 1985-2016

    Master-uppsats, Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Författare :Louice Bådholm; [2023]
    Nyckelord :Skuldsaneringslagen; Överskuldsättning; Nyliberalism; Governmentality; Homo economicus;

    Sammanfattning : Since the 1980s there has been a strong desire on behalf of the state to identify and intervene in the group described as over-indebted. Drawing on Michel Foucault’s thinking this thesis employs the theoretical framework of governmentality with the methodological approach of genealogy. LÄS MER

  7. 5. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

    Master-uppsats, Lunds universitet/Innovation

    Författare :Tora Abrahamsson; Juliana Kalling; [2023]
    Nyckelord :Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

    Sammanfattning : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. LÄS MER