Sökning: "fashion capital"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden fashion capital.

  1. 1. Svenska Modedesigners Upplevelser av Country-of-Origin : Utmaningar och Möjligheter Utomlands

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Anton Bergman; Edith Hoge Beckman; [2024]
    Nyckelord :Country-of-Origin; Swedish Fashion Design; Business Culture; Globalization; Foreign Work; Country-of-Origin; Svensk Modedesign; Affärskultur; Globalisering; Utlandsarbete;

    Sammanfattning : Svenska varumärken i allmänhet och svenska modevarumärken i synnerhet har en god ställning på den globala marknaden. Som en konsekvens av detta väljer flera svenska modeföretag att marknadsföra sina varumärken genom att betona sitt svenska ursprung. Detta är vad som inom marknadsföring benämns som Country-of-Origin. LÄS MER

  3. 2. The Hasty Shift: Analyzing the Swift Effects on Hybrid Work Environments in a Post-Pandemic World : A qualitative study investigating how the abruptness of the Covid-19 pandemic affected remote and/or hybrid workplaces and its employees.

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jim Lundström; Rebecca Johansson; [2023]
    Nyckelord :Hybrid work; Remote work; Hybrid work environment; Remote work environment Social Capital Theory; Change Management; Covid-19 Pandemic; Implementation of change;

    Sammanfattning : In the light of a post-pandemic world, the concept of hybrid work environments has become significantly more important since the way of working has changed because of the Covid-19 pandemic. Not being dependent upon a set office spot to conduct one´s work-related tasks has created both positive and negative consequences for both the individuals and the organizations. LÄS MER

  4. 3. Bad Bitch, White Witch : A Study of the Crossover Star Personas of Supermodel-Actors Devon Aoki and Abbey Lee

    Master-uppsats, Stockholms universitet/Filmvetenskap

    Författare :Aléks J. Forsenberg; [2023]
    Nyckelord :Supermodel-actors; Stardom; Celebrity; Star personas; Devon Aoki; Abbey Lee; Action film; Horror film; Bodily capital; Whiteness; Asian stereotypes; Modelling; Supermodels; Fashion models;

    Sammanfattning : While it is very common for supermodels to make the occasional foray into cinematic performance, and some of them manage to turn these forays into full-time careers in acting, it is very rare that supermodel-actors are afforded any academic attention. This thesis seeks to change this through a case study of two supermodel-actors: Devon Aoki and Abbey Lee. LÄS MER

  5. 4. SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Andrea Rosberg; [2023]
    Nyckelord :Balenciaga; runway; fashion; haute couture; mud; media; war; Ukraine; provocation; capital; taste; Balenciaga; runway; mode; haute couture; lera; media; krig; Ukraina; provokation; kapital; smak;

    Sammanfattning : The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. LÄS MER

  7. 5. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
    Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

    Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER