Sökning: "marketing strategy media"

Visar resultat 1 - 5 av 451 uppsatser innehållade orden marketing strategy media.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Zetterberg; Joel Söderholm; [2024]
   Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

4. 3. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Alice Klevfors; Nilsson Isabell; [2024]
   Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

   Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

5. 4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
   Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

7. 5. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Y Nhi Do; Georgia Kakaletri; [2023]
   Nyckelord :Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Sammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER