Sökning: "reputation and image"

Visar resultat 16 - 20 av 211 uppsatser innehållade orden reputation and image.

  1. 16. Oatly och Blackstone-krisen : En retorikanalys av krishantering på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Denise Åhnstrand; Almy Kjellberg Olofsson; [2023]
    Nyckelord :Crisis Management; Crisis Communication; Instagram; Oatly; Blackstone; crisis; Krishantering; Kriskommunikation; Instagram; Oatly; Blackstone; kris;

    Sammanfattning : Oatly and the Blackstone Crisis: A Rhetorical Analysis of Crisis Management on Instagram This study looks into the crisis that arose when Oatly announced Blackstone as their new investors. With their new investors Oatly got a backlash with a lot of criticism for the new investment, which affected Oatlys image as a sustainable company. LÄS MER

  3. 17. Kriskommunikation på Instagram : En kvalitativ studie av kriskommunikation på Instagram och dess påverkan på konsumenternas syn på skandaliserade företag

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Dawid Habib; Lidija Obradovic; [2023]
    Nyckelord :Kriskommunikation; Sociala Medier; Instagram; Varumärkeskandaler; Företagskriser; Konsumenter; Visuell Kommunikation;

    Sammanfattning : Purpose: The purpose of the study is to deepen the understanding of how crisis communication on Instagram is conducted and how it influences consumers' perceptions of a company following a scandal. Method: This study is based on a qualitative research method. LÄS MER

  4. 18. Leveraging Service Recovery as a Marketing Tool

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Daniel Mubiru; Fiona Nyamache; [2023]
    Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

  5. 19. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Agnes Bergquist; Lisa Olander; [2023]
    Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

    Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

  7. 20. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ziad Darraki; Saravanan Pandurangan; [2022]
    Nyckelord :SEW; CSR; Family firms; SEW perspective; CSR activities;

    Sammanfattning : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. LÄS MER