Sökning: "reputation and image"

Visar resultat 6 - 10 av 211 uppsatser innehållade orden reputation and image.

  1. 6. SPORTSWASHING: En kvalitativ innehållsanalys av begreppet sportswashing i brittisk media – en mjukmaktskapande aktion omgärdad av postkoloniala värderingar

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Oskar Andersson; [2023-02-09]
    Nyckelord :Sportswashing; Orientalism; Eurocentrism; Postcolonialism; Soft Power; Content analysis; Sports; Media; Saudi Arabia; United Arab Emirates; Qatar;

    Sammanfattning : In the last few years the term ’sportswashing’ has been made popular by human rights organisations and sportsmedia in relation to the involvement in sports by states and individuals aiming to extract soft power and, or, laundry it’s reputation and strengthen it’s image. States, corperations and private individuals participations in sports through hosting, or owning, competitions or clubs, is today something that can be seen as highly political. LÄS MER

  3. 7. Platsmarknadsföring på lokal nivå : En fallstudie av kommunerna i Värmland

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Julia Stadler; [2023]
    Nyckelord :place marketing; strategies; cooperation; unique selling points; USP; platsmarknadsföring; strategier; samverkan; unika konkurrensfördelar; USP;

    Sammanfattning : Konkurrensen mellan platser blir allt hårdare, därigenom har platsmarknadsföring fått en central roll. Det finns många strategier för platsmarknadsföring, denna studie antar ett kritiskt förhållningssätt till strategiers universella tillämplighet och argumenterar för att strategier måste anpassas till lokala förhållanden och en samhällskontext. LÄS MER

  4. 8. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

  5. 9. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals

    Magister-uppsats, Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)

    Författare :Rinder Pietjouw; [2023]
    Nyckelord :sustainability; sustainable development; SDG; sustainable development goals; trade mark law;

    Sammanfattning : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. LÄS MER

  7. 10. - Sålt vår själ...? Men det är ju precis tvärtom! : En kvalitativ studie av Oatlys kriskommunikation under krisen med Blackstone Growth.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Vilma Rosenblad; Wilma Nordin; [2023]
    Nyckelord :Corporate Social Responsibility; Crisis communication; Image Repair Theory; Situational Crisis Communication Theory; critical rhetorical analysis; Oatly; Blackstone Growth.; Image Repair Theory; Situational Crisis Communication Theory; kriskommunikation; kritisk retorikanalys; Oatly; Blackstone Growth; Corporate Social Responsibility;

    Sammanfattning : The purpose of this study is to examine how the oat milk company Oatly applies crisis communication strategies and rhetorical components to maintain a good reputation and legitimacy in relation to the crisis regarding the investment firm Blackstone Growth. Creating a discrepancy between the way Oatly act and the way they present themselves; Oatly is presented as a sustainable company while Blackstone has been criticized to jeopardize environmental and human rights issues. LÄS MER