Sökning: "slow fashion"

Visar resultat 36 - 40 av 85 uppsatser innehållade orden slow fashion.

  1. 36. The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Eddie Nilsson; Tobias Grieg-Halvorsen; [2020]
    Nyckelord :Slow fashion; slow fashion consumption; relationship marketing; perceived value; value-in-use; pre-purchase; post-purchase; extrinsic cues; price; quality; style; awareness; trust.;

    Sammanfattning : Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. LÄS MER

  2. 37. From Fast to Slow: Can influencers make us shop more sustainably? : A quantitative study investigating the impact of influencers and their communities on fashion purchase intent and circular behavior

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Ellinor Bertilsson; Laura van Alphen; [2020]
    Nyckelord :slow fashion; social media influencers; influencer marketing; sustainability; purchase intent; circular economy;

    Sammanfattning : Research questions:  How do social media influencers affect fashion purchase intent? How is slow fashion behavior affected by social media influencers?                                 Purpose:                  The purpose of this paper is to investigate the possible effects that social media influencers have on slow fashion behavior, in addition to explore the effects of social media influencers on fashion purchase intent. Method:                   This research was conducted through a quantitative study and the data was collected using an online survey. LÄS MER

  3. 38. Dynamic Risk Management in Information Security : A socio-technical approach to mitigate cyber threats in the financial sector

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Johan Lundberg; [2020]
    Nyckelord :Dynamic Information Security Risk Management Model; DISRMM; Dynamic Risk Management; Adaptive Risk Management; Socio-Technical; Sociotechnical; Social Triggers; Technical Triggers; Information Security; Usability; SEO; Search Engine Optimization; SEAREvasion; SEAR Evasion Approach; Dynamic; Risk Management; Socio-technical Threats; Risk Management Finance; Technical Risk Management Finance; Social Risk Management Finance; Socio-technical Model; Design Science Research.; Dynamisk Riskhantering; Informationssäkerhet; Finans; Finansiell Organisation; Dynamisk Informationssäkerhet; Dynamisk Riskhantering Informationssäkerhet; Sociotekniska Cyberhot; Riskhantering.;

    Sammanfattning : In the last decade, a new wave of socio-technical cyber threats has emerged that is targeting both the technical and social vulnerabilities of organizations and requires fast and efficient threat mitigations. Yet, it is still common that financial organizations rely on yearly reviewed risk management methodologies that are slow and static to mitigate the ever-changing cyber threats. LÄS MER

  4. 39. Valuable aspects of Slow Fashion : A consumer perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elvira Håkansson; [2020]
    Nyckelord :Slow fashion; slow fashion characteristics; valuable aspects; slow fashion industry; consumption choices; perceived value; value package model;

    Sammanfattning : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. LÄS MER

  5. 40. Slow your consumers down : A quantitative study on which aspects affect consumer satisfaction within the fashion industry.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Adelle Winder; Victoria Sverdrup Oehler; [2020]
    Nyckelord :Slow Fashion; Consumer satisfaction; Sustainability; Price; Quality; Reviews; Recommendations;

    Sammanfattning : The purpose of this study is to research which factors influence consumer satisfaction towards a fashion company. The purpose is also, to contribute with knowledge on the concept Slow Fashion. .. LÄS MER