Sökning: "store brand attitude"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden store brand attitude.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Nicole Chidiac; Iris Lundquist; [2023]
    Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

  3. 2. Vårt eget märke?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nils Englund; Tove Hjelte Ekelund; Elsa Sjöberg; [2022]
    Nyckelord :Lojalitet; EMV; variationssökning; konsumentbeteende; varumärke Loyalty; private label; variety-seeking; consumer behavior; brand; Business and Economics;

    Sammanfattning : Our own brand? - A qualitative study of loyalty to the grocery trade's private labels Research question: Is there any form of loyalty to private labels in the Swedish grocery trade, and what are the reasons for this? Purpose: To investigate the reasons behind consumers' loyalty to private labels in the Swedish grocery trade. As part of this, consumers' tendency for variety-seeking against private labels is also examined. LÄS MER

  4. 3. Digitalizing Product & Brand Education to thrive in Digital Transformation : -The case of retail companies in the outdoor industry

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tobias Compier; Raatikainen Niina; [2021]
    Nyckelord :Digital transformation; Digitalizing product brand education; Digital educational platforms; Retail outdoor companies; Change management; Outdoor industry;

    Sammanfattning : The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. LÄS MER

  5. 4. Konsumentuppfattning av livsmedelsbutikers sponsringsaktivitet

    Kandidat-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Lisa Sundström; Tim Mårtensson; [2020]
    Nyckelord :Sponsorship; sponsorship activities; marketing; grocery stores; Sponsring; sponsringsaktivitet; marknadsföring; livsmedelsbutiker;

    Sammanfattning : Denna studie är en del av ett examinerade moment i form av ett examensarbete för två studenter vid Högskolan Dalarna. Där den ena har studerat Detaljhandelsprogrammet och den andra studerat Sport Management. LÄS MER

  7. 5. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Nyckelord :Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Sammanfattning : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. LÄS MER